Ukukhetha ukusebenzisa amathoyizi athambile esikhundleni semikhiqizo yokukhangisa yenkampani kuwukufeza imigomo yomkhiqizo kanye nokukhushulwa komkhiqizo ngokukhanga okuyingqayizivele kanye nokudlalwa kwamathoyizi athambile. Amathoyizi athambile anesithombe sekhathuni ngokuvamile anokubukeka okuhle kakhulu nokukhangayo, okungadonsela ukunaka kwabantu abaningi, ikakhulukazi kumakhasimende angaba khona nezingane. Lokhu kukhanga kubaluleke kakhulu futhi kungaba yinto ehambisanayo yomsebenzisi. , kwandisa indlela oxhumana ngayo nomkhiqizo wakho, futhi kwandise ukwaneliseka komsebenzisi kanye nokwethembeka. Ngakho-ke, amathoyizi athambile anokubonakaliswa okubonakalayo okunamandla ekukhangiseni kwe-inthanethi, ukumaketha kwezokuxhumana, njll., futhi anezinzuzo eziqinile zokusabalalisa okuqukethwe kanye nezinzuzo zesiteshi sokusabalalisa esikhathini sokumaketha kwedijithali. Amathoyizi athambile enziwe ngokwezifiso angahlangabezana nezidingo ezithile kanye nezintandokazi zabantu, ahlinzeke ngezinketho ezahlukahlukene zokwenza ngokwezifiso, futhi angenziwa ngokwezifiso ngesimo selogo noma isithombe senkampani. Anganikeza umkhiqizo isimo nomsebenzi oyingqayizivele, ngaleyo ndlela andise ukuqwashisa kwabantu ngomkhiqizo. Ukuqonda kanye nenkumbulo.

Ukusebenzisa amathoyizi athambile ukwandisa ukuqashelwa komkhiqizo kuyindlela ethakazelisayo nephumelelayo. Angadonsela ukunaka kwabantu ngezindlela eziningi. Isibonelo, anokubukeka okuhle kakhulu, athambile kakhulu futhi athambile uma uwathinta, futhi anezithombe ezahlukahlukene zekhathuni, ngakho-ke Akuzona izingane kuphela ezizithandayo, kodwa nabantu abadala nabo bayazithanda lezi zithombe ezithambile. Ingxenye engcono kakhulu ukuthi ungaxhumana nezilaleli zakho ngalezi zithombe ezithambile ezithandekayo, udale okuhlangenwe nakho okungenakulibaleka kokuxhumana nomkhiqizo wakho. Ngakho-ke ujabule?

Ithoyizi Elihle Ngokwezifiso:Dala ithoyizi elithambile elenzelwe ukumela umkhiqizo wakho noma i-mascot. Lokhu kungasetshenziswa njengezipho zokukhangisa emibukisweni yezohwebo, emicimbini, noma njengezipho lapho uthenga. Abantu bangase bakhumbule umkhiqizo wakho uma benethoyizi elihle eligcwele elihambisana nalo.

Imincintiswano Yezokuxhumana:Sebenzisa izilwane ezigcwele njengemiklomelo noma izipho emincintiswaneni yezokuxhumana. Khuthaza abantu ukuthi babelane futhi bahlanganyele nomkhiqizo wakho ezinkundleni zokuxhumana ukuze bathole ithuba lokuwina ithoyizi elithambile. Lokhu kuzosiza ukwandisa ukuqwashisa nokuzibandakanya komkhiqizo.

Imicimbi Yenhlangano Yesisa:Nikela ngamathoyizi anombala ogqamile emcimbini wokusiza noma wokuqoqa imali. Lokhu akugcini nje ngokusiza ngenhloso enhle, kodwa futhi kwenza umkhiqizo wakho ubonakale phambi kwezithameli ezintsha futhi kukhombisa ukuthi inkampani yakho inesibopho emphakathini.

Izimpahla zokuthengisa:Amathoyizi anombala ocwebezelayo athengiswa njengempahla ezitolo noma kumawebhusayithi. Abantu abathanda umkhiqizo wakho bangase bafune ukuthenga ithoyizi elihle eligcwele ukuze babonise ukwesekwa kwabo, okusiza futhi ekusakazeni ulwazi lomkhiqizo.

Ukubambisana komkhiqizo:Bambisana nezinye izinhlobo noma osaziwayo be-inthanethi ukuze udale amathoyizi ahlanganisiwe athambile. Lokhu kungasiza umkhiqizo wakho ukuthi ufinyelele izithameli ezintsha futhi kukhuthaze ukubambisana.

I-mascot ekhethekile yohlobo oluthile ingaba ithuluzi elinamandla lokuthuthukisa ukuqwashisa ngomkhiqizo, ukwakha ukuxhumana ngokomzwelo, nokukhuthaza ubudlelwano obuhle nenkampani yakho. Amathoyizi e-plush enziwe ngokwezifiso ahlukile futhi angenziwa ngokwezifiso ngokwezintandokazi noma izincazelo. Amathoyizi e-plush angaklanywa ukuze afane nomlingiswa othile, umuntu noma isilwane futhi afake imibala ethile, izingubo, izesekeli, izici zobuso, njll. Akukho mingcele ngobukhulu, kusukela kumaketanga amancane e-plush kuya kumathoyizi amakhulu e-plush angabanjwa, futhi okuhle kunakho konke singangeza imininingwane eyenzelwe wena njengokuhlobisa, amathegi akhethekile noma izesekeli ukwenza ithoyizi le-plush libe elikhethekile kumamukeli eliyingqayizivele nelinenjongo. Amathoyizi e-plush enziwe ngokwezifiso angafika emaphaketheni enzelwe wena, njengebhokisi elenziwe ngokwezifiso noma isikhwama esinophawu noma imiyalezo yokuthuthukisa isethulo sonke. Izici ezifana nokumelwa komkhiqizo, ukuxhumana ngokomzwelo, ukuguquguquka, ukuqoqwa kanye nokukhanga izithameli ezahlukahlukene yizona zizathu eziyinhloko ezenza izinkampani zikhethe ukusebenzisa amathoyizi e-plush enziwe ngokwezifiso njengama-mascot enkampani manje nasesikhathini esizayo. Amathoyizi afakwe ngokwezifiso ahlinzeka ngesipho esikhethekile nesicatshangelwe noma into yokukhangisa ebonisa ubuntu bomuntu, izintshisekelo noma isithombe somkhiqizo. Izinzuzo zokukhetha i-mascot e-plush ekhethekile yenkampani yakho zibonakala kulezi zici ezilandelayo:

Ukuqashelwa komkhiqizo:I-mascot ethambile ingasebenza njengophawu oluyingqayizivele nolukhumbulekayo lomkhiqizo wakho. Lapho amakhasimende ebona i-mascot, ayihlobanisa ngokushesha nenkampani yakho, okusiza ukwandisa ukuqashelwa nokubonakala komkhiqizo.

Ukuxhumana ngokomzwelo:Ama-mascot e-plush avame ukuvusa imizwa emihle kanye nokukhumbula isikhathi esidlule, ikakhulukazi phakathi kwezilaleli ezisencane. Ukuba ne-mascot enhle kungasiza ekwakheni uxhumano oluqinile lwemizwa phakathi kwamakhasimende akho nomkhiqizo wakho, ngaleyo ndlela kwandise ukwethembeka kanye nokusondelana. Ukumaketha kanye nokuKhuthazwa: Ama-mascot e-plush angasetshenziswa emisebenzini eyahlukahlukene yokumaketha kanye nokukhushulwa, njengezipho, imincintiswano, kanye nemicimbi. Angasebenza futhi njengezinto eziqoqwayo noma izimpahla, okwandisa ukufinyelela komkhiqizo wakho. Umkhiqizo Wenkampani: Ama-mascot e-plush angasetshenziswa ngaphakathi kwenkampani ukukhuthaza isithombe somkhiqizo esihlangene kanye namasiko. Abasebenzi bangayamukela i-mascot, engaqinisa umoya weqembu kanye nobunye.

Ukuheha Izingane Nemindeni:Uma imakethe yakho eqondiwe ihlanganisa izingane nemindeni, i-mascot ethambile ingaba yindlela enhle yokukhanga lolu hlobo lwabantu. Izingane zivame ukuba nokunamathela okuqinile kubalingiswa, futhi i-mascot eklanywe kahle ingaba umuntu othandekayo empilweni yazo.

Ukwenza ngokwezifiso kanye nobuciko:Ukuklama i-mascot ethambile kuvumela ubuhlakani kanye nokwenza ngokwezifiso ukuze kufane nesithombe somkhiqizo wakho kanye namanani awo. Ungenza ngokwezifiso ukubukeka kwe-mascot yakho, ubuntu, kanye nezesekeli ukuze kuboniswe indaba nomyalezo womkhiqizo wakho.

Ukwenza amathoyizi akho ayingqayizivele nokudala amathoyizi akho athambile kudlala indima ebalulekile ekwakheni uphawu, ukukhushulwa kokuthengisa, ukuxhumana ngokomzwelo, njll., futhi kunegalelo ekuthuthukiseni ithonya lomkhiqizo kanye nokuncintisana emakethe. Amathoyizi athambile enziwe ngokwezifiso angaba yindlela eqondile yokuveza isithombe somkhiqizo, aqinise futhi asakaze isithombe kanye namanani omkhiqizo. Angaba nomthelela omkhulu kumkhiqizo wakho ezindaweni eziningana, okuhlanganisa:

Ukumaketha kanye Nokubhrenda:Onodoli abahle abangokwezifiso bangasebenza njengezinto zokukhangisa eziyingqayizivele nezikhumbulekayo, okusiza ukwandisa ukuqashelwa komkhiqizo kanye nokuqashelwa kwawo. Ngokwenza ngokwezifiso lawa mathoyizi ngelogo yomkhiqizo wakho, imibala, kanye nemiyalezo, ungashiya umbono ohlala njalo kumakhasimende akho kanye nakumakhasimende angaba khona.

Ukwethembeka nokuzibandakanya kwamakhasimende:Ukunikeza amathoyizi athambile ngokwezifiso njengengxenye yohlelo lokwethembeka, njengomnikelo, noma njengesipho lapho uthenga kungakusiza wakhe ubudlelwano obuqinile namakhasimende akho. Ukwenza amathoyizi abe ngokwakho kuthuthukisa umuzwa wokuxhumana nokwazisa, ngaleyo ndlela kwandisa ukwethembeka nokuzibandakanya kwamakhasimende.

Ukuthengisa nokuthengisa:Amathoyizi enziwe ngokwezifiso athambile angathengiswa njengempahla enophawu, okuhlinzeka ngomthombo wemali engenayo owengeziwe ebhizinisini lakho. Angaphinde athuthukise ulwazi lokuthengisa, ahehe amakhasimende futhi asebenze njengemibukiso ekhangayo ezitolo.

Izipho zenkampani:Amathoyizi enziwe ngokwezifiso angasetshenziswa njengezipho zenkampani kumakhasimende, ozakwethu noma abasebenzi. Ukwenza ngokwezifiso kunganezela ukuthinta okucatshangelwe kahle esiphweni, okwenza sikhumbuleke futhi sibe nomthelela omkhulu.

Ukuqoqa Imali kanye Nokusiza Abantu:Amathoyizi enziwe ngokwezifiso angase asekele imicimbi yokuqoqwa kwezimali kanye nemicimbi yokusiza umphakathi. Amathoyizi agcwele uphawu angathengiswa emihlanganweni yokuqoqwa kwezimali noma endalini, kanti imali engenayo iya enhlanganweni yokusiza umphakathi ngenkathi futhi ikhuthaza umkhiqizo wakho.

Iminikelo kanye noxhaso lwemicimbi:Izilwane ezifakwe izinto ezenziwe ngokwezifiso zinganikezwa emicimbini noma emicimbini exhasiwe ukusiza ekwakheni ubudlelwano obuhle nomkhiqizo wakho futhi kushiye umbono ohlala njalo kwababekhona.

Sekukonke, amathoyizi e-plush enziwe ngokwezifiso angakhulisa ukuqashelwa komkhiqizo futhi ahlakulele ukwethembeka kwamakhasimende, ngoba akukho mkhawulo weminyaka wokuwuthanda, futhi abantu ngeke bawenqabe nganoma yimuphi ubudala. Uma udinga izipho zokukhangisa umkhiqizo wenkampani yakho noma ukwenza eminye imisebenzi yokumaketha/yokukhangisa, unodoli we-plush ophrintiwe ngelogo yenkampani uyisinqumo esingcono kakhulu.